Marketing Using Email
Marketing using email? What do I mean by that?
More often than not, as a website design company owner, I run across new website design clients who have an email address which is different than the domain name of their small business web site.
This means, simply put, that they are not leveraging the good name of their business domain name in a day to day effort (far from any effort though).
For instance, let’s say a client’s name is John Doe. Let’s say John’s business site is www.johndoeplumbing.com. His email address is…..jdoe3422@aol.com. Why? Shouldn’t he be using something like john@johndoeplumbing.com?
It might seem obvious, but if you are trying to promote your business, using your company name in your everyday email address is just FREE MARKETING.
Think about the amount of emails that go out each day from your account if you are a small business owner……free advertising without a doubt! I’ve seen it work, personally….time and time again with my own business, and so can you.
John Doe, if he really were a plumber, would see the effects the next time people from his bowling team (or knitting club?) need plumbing services. They would likely contact him because they know he’s a local plumber.
How do they know? They’ve seen his company name again, and again, and again….isn’t that exactly what marketing is all about?
Think about it….then change your email address! It’s marketing using email!