Organic Search Optimization
Organic search optimization is something that we discuss time and time again with our web design clients before we begin designing a web site. We are often asked what they must do so that people might find them using Google and other search engines.
When you search for some product, service, or information in Google, a number of sites are returned to you depending on the particular search phrase you chose to enter.
The resulting page (the search results page) is going to list three basic ’sections. The first section on the page is a header region at the top of the page. This section is populated by people and/or companies who pay Google to be there.
The right hand section of the page is the same as the top…..both are populated by ‘the highest bidder’ so to speak. These sections are called ’sponsored’ results, because to be listed here, you simply have to be willing to pay ‘more than your competitors’. If you are the highest bidder, you will be listed first, in the most visible spot on the page for the search phrase in question. As soon as your site’s potential visitor clicks on your site’s link, you will be charged by Google – you will PAY per CLICK (PPC).
Since most of our clients don’t want to pay for each and every click, we suggest that they focus on the organic search optimization. This means that with a few steps up front, plus some attention to their site each month, they can start to watch their site climb in the ‘natural’ or ‘organic’ (two ways to describe the same thing) section of the search engine results page.
What is the organic search section of the search results page? It’s the largest section of the page….the coveted ‘free’ section of the page because once you get there, you don’t have to pay for clicks…..and, it’s typcially the first place most searchers start clicking…this is the place to be! Optimizing and promoting your site ‘organically’ is way we suggest long term internet sucess.
THIS is what organic search optimization is all about.