Improve Organic Search
There are probably many things about your site that you’d love to improve. Organic search, I’m guessing, is at the top of the list if you are like most every other site owner on the planet!
Here is a quick tip….hope this helps YOU improve organic search results for your site.
Improve Organic Search
Number of Meta Keywords
In each page on your site, there is a section in the html, at the top of the page called the ‘meta’ information, or meta tags. This area used to be a gem for search engines because the description and keyword tags are optimal for describing the content on your page and in your site. Search engines could use this information to quickly get an idea about your site’s content and it would help them to rank your site.
Then, like so many other things in life, people started abusing the practiceuntil people started ’stuffing’ these sections with WAY too many keywords, to the point that the areas started to render the sections useless in many cases. They no longer described the pages in an accurate way, so many engines don’t weigh keywords as heavily as they used to.
That certainly doesn’t mean you shouldn’t have them on your pages though. In fact, they are STILL important to get right. However, using way too many keywords is just diluting the effect of your most important ones.
How many to use? Good question.
I’d suggest 5-10 at the most, and in many cases, even less! Your page should really only cover 1-3 topics at any given time anyway, if you are truly considering the effect on search engines….why confuse them?
In other words, if you are going to write about a topic X, then write about topic X, and make SURE the search engines know that topic X is what your page is about so that they can rank your page as a laser focused result when people are looking for topic X (or service X, or product X, you get the idea).
To improve organic search, you just need to focus on basic ideas….keeping your page topics focused as well as the way you describe those topics is a big one!