In our quest to define organic search, we should start with the basic makeup of a results page. When we search for something in Google (or most any other search engine), there are two basic sets of search results listed on the results page: sponsored and organic (natural). Look at the red circles in the...
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Search Engine Marketing TodayTips For Website Owners |
Keyword Prominence
Keyword prominence is a term that is used in search engine optimization circles to describe the ‘importance’ of a keyword when analyzing a particular area of a page. The closer the keyword or keyphrase is to the beginning of that area, the more ‘prominent’ and important that keyword or phrase is assumed to be. A...
Find Best Keywords
Many times, when a small business owner begins the process of promoting a website with no prior experience in doing so, information about what keywords to use for attracting the right kind of traffic can be tough to find. Best keywords for your site? I always start with the most generic phrases, maybe one to...
Find Google Keywords
Ok, I’ll admit, this is an easy one. If you’d like to find Google keywords that are being searched month in and month out, just go to the following link: https://adwords.google.com/select/KeywordToolExternal What you’ll find here, is a free tool that Google provides for their sponsored search customers. In order for them to sell sponsored space,...
Improve Organic Search
There are probably many things about your site that you’d love to improve. Organic search, I’m guessing, is at the top of the list if you are like most every other site owner on the planet! Here is a quick tip….hope this helps YOU improve organic search results for your site. Number of Meta Keywords...
Organic Search Optimization
Finding Key Words
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