Aside from the fact that the domain was brand new, as well as the site itself, I tried to explain that not a single external website was pointing to his site…..he had no ‘link popularity‘. I told him that it was something that he would have to build over time, and that it would have to be done in a certain way so see any link popularity improvement. Starting from zero links, this seems like quite a daunting task. However, consistent action over time will yield positive results, absolutely.

So, I want to discuss link popularity improvement, and link popularity in general. As mentioned previously, link popularity is the number of links from other website pages to your page (that search engines are aware of). So, the more links that point to your page, the better your page will rank.

The fun doesn’t stop there however, because it’s not just the NUMBER of links, but the ‘quality’ of those links that is really the important factor. If no one is linking to Site A, and Site B picks up a link from Site A, Site B has really gained no link popularity improvement. On top of that, ‘theme-based’ search engines will not be as impressed by a landscaping site linking to a hair salon site…..the two aren’t remotely relevant in the search engine’s ‘mind’.

So, in short, contact sites that are close in ‘theme’ to yours (theme, being subject matter). In addition, link from a relevant site (theme-wise) with a link containing your magic key phrase, and you may be well on your way to some major link popularity improvement!